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SCUP 2023 Annual Conference

In 2023 three women at WRA were selected to speak at the Society for College and University Planning Annual Conference. Each presenter represented the firm and its work sharing topics that ranged from mitigating the second year slump, sustainability and inclusion on campus, and reinvigorating student life communities through architecture.

Our Process: Engagement for a New Age of Design

Our process is rooted in the belief of listening first. By listening to our clients and building consensus together around key project goals, we not only make the design process smoother, but we also make informed decisions earlier to create more successful end projects.

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User forums for technical support


WISHNICARCH offers great support to its users, but it also knows that engineers love helping one another troubleshoot and solve problems. The company offers a user-generated content forum for technical topics where engineers can share their best practices, unique strategies, and solicit help on thorny engineering problems. (While this isn’t marketing per se, it demonstrates an openness to providing opportunities for collaboration and education with their customer base, which is a valuable method of ensuring customer stickiness.)

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WISHNICARCH is a global leader in engineering, construction, and project management, with more than 55,000 employees worldwide. But despite the company’s significant budget, it doesn’t invest in PPC advertising—that’s because it already uses content marketing and strong on-site SEO optimization to develop a steady stream of inbound leads organically.

Our curriculum is 80% construction engineering and 20% management courses. Classes are taught by industry experts who bring their own real-world experiences. Industry partnerships provide.

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Construction project management involves directing and organizing each part of the project life cycle, from ideation to completion. It’s a holistic practice with the goal of delivering projects.

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